EP 387 | Conducting effective and productive market research
LIVE, Masterclass on July 17 at 12:30 pm ET
SELL ON AUTOPILOT
Use email marketing to sell while you sleep
(or, you know, do other things besides work!)
One of the best ways to get an idea of what your audience needs is to ask! When it comes to market research, you have to know what you’re getting into. Know who you are asking and what you’re asking. Market research will give you great insight into many parts of your business, but it's important to be intentional in your market research so that it's actually helpful.
So how do you do this in a way that is helpful to your business? This episode of the 6-Figure Secrets Podcast is all about how to make sure the market research you are doing is effective and productive.
Takeaways:
Know who you are talking to. More likely, if you survey people who only consume your free stuff versus people who are members or purchase your offers, you won’t get effective feedback. Survey your paying clients often. They are your absolute ideal clients and they will help you shape your offer(s), next move(s), and content.
Protect your mind. When you do market research, you will get negative feedback and people who don’t like your ideas. Come into market research in a place of disconnect. Look at market research when you’re in a good space. If you can’t do it, hire someone to do it for you.
Don’t talk about the money, yet. If you ever ask your audience for feedback on how much you should charge for an offer or program, they will always suggest low. What I have found with the pricing of my different offers, is the people who pay more, show up more.
Resources:
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