EP 380 | Storytelling to create connection featuring April Adams Pertuis
LIVE, Masterclass on May 29 at 1:00 pm ET
SELL ON AUTOPILOT
Use email marketing to sell while you sleep
(or, you know, do other things besides work!)
April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow.
She helps mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships.
As the visionary Founder and CEO of LIGHTbeamers, April pioneers the way for women to use their stories as a catalyst for growth. When April speaks, audiences discover the power of their own story to create more cohesive communities, build stronger relationships, and attract ideal outcomes. The key message is always “everybody has a story” and that story is a powerful beacon used to shine a light for others.
Takeaways:
Don’t be afraid to be vulnerable. If you think about those you follow and admire online, most of them have probably told parts of their story that you connected with. So think about how you can connect with your audience in the same authentic way.
Know your ideal audience. When you know who you are talking to, you can tell your story from the viewpoint of where they are. They probably can most relate to your “before” because that’s probably where they are now. It all starts with them seeing themselves in your story.
Your story doesn’t have to be in chronological order. We all have lots of stories to tell, but we also don’t need to tell every detail. Find the stories that will most connect with your audience and then use that story to tell the beginning, transformation, and other side, your message or lessons learned.
Resources:
Listen to April’s podcast The Inside Story Podcast
Download April’s Story Arc Framework
Hang out with April on Instagram
Snag a seat in the Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep!
CONNECT WITH ALLISON:
Follow Allison on Instagram
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
LISTEN TO THE PODCAST ON:
Music courtesy of www.bensound.com
🤔 Want to work together?
Here’s how to get started!
Get access monthly fill-in-the-blank email marketing templates, designed to help you enroll new clients into your course or membership daily, through email marketing.
Snag my 7 email, signature Email Pitch Sequence process, templates, and examples, so that you can create a highly profitable sales emails that sell your course or membership, on autopilot.
Learn how to craft compelling subject lines to increase your email open rates and boost the sales of your course or membership.
Create an Instagram pinned post, so that you can generates leads for your lead magnet and/or next launch event .
