Episode #165: Identifying your 3 vital behaviors
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Not too long ago inside of Legacy Mastermind we were talking about the vital behaviors of our businesses. What are the things that we need to be doing to grow our businesses? Could we simplify and streamline our business’s activities into three vital behaviors? Was that even possible?
I think oftentimes we overcomplicate our businesses with all of the things we “should” be doing.
But it’s those things that are theoretically great ideas that hold us back from actually doing the things that matter the most in our businesses.
And the root of this are our revenue-producing activities. The things that actually move the needle in our business, that scale our business, and that matter the most in our business. The thing that get clients in the door, which allows us to serve them and help them, and simultaneously increases our profits.
When we have more clients, we create more impact, which increases our profits.
Really, it’s a win, win for everyone involved.
I’ve broken down business down into the activities that are revenue producing and that matter most. Let’s dive into them.
The first is relationship building.
For most of us, we have some sort of live capacity with our clients. Whether it’s coaching, or done for you services, or network marketing, or course creation, there is some sort of live way in which we work. And one of the things that makes the buying from you process easier is actually knowing you, which creates consistency when it comes to that live aspect in how you show up, how you speak, how you interact, and how you coach or serve them.
We buy from people we know, like, and trust.
Rarely does a perfect stranger buy from you.
There has to be some sort of relationship first.
Now, this may look different for everyone in how they build relationships, but here are some relationship-building ideas to get your wheels turning.
For some business owners it might a hearty Instagram direct message strategy. You love the ‘Gram, you like spending time there, so you decide to nurture your followers and develop your audience through a framework in which you interact with your followers and potential followers there.
For some business owners it might be your Facebook Group. It’s where you spend a lot of your time, you enjoy getting to know your members, and you feel like it’s where your most ideal clients connect with you.
Next steps: If you don’t know where your relationship building happens, I want to encourage you to pick a platform for the next 90 days, develop a plan on how you want to interact on that platform, and execute that plan daily. Give yourself rules and parameters to work inside of. When you can commit to one thing for the next 90 days, it’ll give you a clear understanding of how that activity impacted your business and you can determine if that’s the platform that gives you the best results.
This was something I was taught very early on in my business when I was in network marketing and it gave me a lot of insight into my lead generation strategy. This is also something we dive a lot deeper into inside of the Lead Generation Lab with it’s signature visibility framework and how I encourage our members to initially approach their lead generation strategy.
Now the second vital behavior is email list growth. Also known as, lead generation!
Y’all know I love a good chat about lead generation.
This is where and how you can actually benefit from those relationships you’ve built.
The relationships you’ve developed can build your email list.
When you have a thriving community centered around you and your business, it makes converting them into actual email subscribers (and subsequently paying clients) a whole heck of a lot easier. Because you have a pool of people who know, like, and trust you, so raising their hands and saying “YES” to one of your offers, paid or free, is an easier YES.
But also, email list growth helps to build your community. You don’t have to have community first, you can create it through growing your email list.
An example to better explain:
You run Facebook Ads to a cold audience. People are opt-ing in through your lead magnet and your email list is growing. And simultaneously, through your automated email sequence that you have set up, you’re inviting them to join your Facebook Group, follow you on Instagram, inviting them to subscribe to your podcast, or to read your blog.
You don’t necessarily have to have an audience first in order to start growing a list of qualified leads, you can create that through a lead generator mechanism that does the work for you.
It’s not a “what comes first’ situation. It’s figuring out the balance that you want, how you want to work, and what you’re willing to do to see fast results.
Next steps: What can you implement to grow your email list and community at the same time, with one feeding into the other? What tweaks need to be changed in your email marketing and/or audience building approach so that one feeds into the other?
Not growing my business in the early stages of my business is one of my biggest regrets. I am certain that if I would have focused on email list growth early on, instead of quick wins and running my business from a scarcity mindset (which is another podcast episode/blog post for another day), I would be farther along than I am now.
GROW YOUR EMAIL LIST!
The last vital behavior in our businesses is serving our current clients.
I think a lot of times we focus on our “what’s next?”, instead of “what’s happening now?” Which causes us to miss out on all of the amazingly cool things you’re doing right in this moment with your clients.
I think it’s really important to make sure that we take a rest, acknowledge work we’re doing with and for our clients, and to celebrate that. I know for me, and I’m sure you too, we’re constantly looking at what our next move is, or launch, or podcast episode, or collaboration, that we actually forget about our existing clients who are ridiculously awesome people doing ridiculously awesome things, with our help.
And happy clients, tell other people about their happiness. And those other people can become more of your happy clients, so it’s important to keep the happy factor up!
When you have happy clients, you usually have a happy business.
Next steps: What can you do today to celebrate your clients? Tell them how much you appreciate them!
So let’s recap. Your business’s vital behaviors are:
Relationship building
Email list growth
Working with your clients
Doesn’t it feel so much easier to break our entire business down into something as simple as only three things?
Let me know! Leave me a comment below and share with me your biggest takeaway.
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