Episode #205: Creating multiple income streams the smart way with Deonjala Williams
Are you ready to get off of the Instagram #strugglebus?
THE ONLINE SPACE IS BECOMING BUSIER AND NOISIER THAN EVER.
So how can you, as an online business owner, compete with huge corporations who have millions of dollars to spend on paid advertising, fancy marketing campaigns, and celebrity endorsements?
YOU USE INSTAGRAM REELS TO CUT THROUGH THE NOISE AND TO REACH THOSE PEOPLE WHO NEED YOUR HELP!
The goal of the 60-Day Reels Content Calendar is to give you the content for your Reels strategy for 60 unique Reels. You’ll get access to:
60 unique topics
a description of each type of Reel and the goal behind the piece of content
pro-tips to reduce the learning curve
and real-life examples of Reels with this topic and goal
You can snag the content calendar for only $17. To learn more about the calendar, click the button below.
Deonjala Williams is the founder of Heart and a Heat Press, an online business educational platform.
With over 12 years of entrepreneurial and retail experience, Deonjala teaches her community how to launch their own profitable t-shirt printing business in 60 days or less.
Deonjala, known more commonly as “Dee”, has had years of corporate employment in retail where she gained significant experience in business, processes and people management. But this didn’t really satisfy her sense of calling, her love of teaching and the drive to build something lasting. Unbeknownst to her boss at the time, she had been planning her exit from the 9-5 for some time when she handed in her resignation letter with great satisfaction.
She went on to found Dee’s Sweet Tees and develop Heart and a Heat Press, changing her and thousands of other people’s lives in the process.
TAKEAWAYS:
Deonjala is an expert at diversifying her income, not necessarily by starting a new business, but by going deeper into her zone of genius. So instead of splitting yourself and your energy into learning a new product and/or industry, serve your existing audience in a bigger and better way by offering them more options in your specific area.
Deonjala always looks at the 80/20 rule when it comes to diversifying her revenue streams. Her perspective is that 80% of your income will come from 20% of your clients, so how can you take those existing clients and either keep them as clients for longer, or serve them in a more comprehensive way. Digging deep into what’s working and what’s working efficiently is a fantastic way to decide how and what to diversify in your business to increase your revenue streams.
Pivoting has been something that Deonjala has had to do this year over and over again, due to the coronavirus pandemic. She even went so far as to splinter off sections of her premium course to respond to what her audience was telling her they wanted and needed to hear from her.
RESOURCES:
Learn more about Heart and a Heat Press and Deonjala by visiting their website
Follow Deonjala on Instagram
Join the Heart and a Heat Press Facebook Group
Snag the 60-Day Reels Content Calendar
CONNECT WITH ME:
Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community
Follow me on Facebook
Follow me on Instagram (I especially LOVE Reels!)
Find me on Pinterest
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Music courtesy of www.bensound.com
