EP 318 | Everything is content
🛑 Stop your scroll! I’ve got something you need!
But first….answer me this:
🤔 What if you could stop launching and still enroll new clients into your course or membership daily (AND on autopilot!)?
All without…
😫 Feast or famine months
🎢 Riding the launch rollercoaster
🤞 Crossing your fingers (and eyes, and toes!) and hoping that something works
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Social media is changing, there’s no getting around that! The pendulum swings, depending on consumer fatigue and algorithm changes. And right now it seems like the “everything is content” trend is Queen!
In this episode, I want to share with you what I’m doing with video, B-roll content, and how creating content for Instagram using this approach, can be really, friggin' easy.
takeaways:
It’s easy. Use content from throughout your week. In fact, I will batch videos so I have them done for the month.
It’s not wildly popular (algortihm-wise), but gets a lot of good conversations going in the DMs. People engage more in my DMs because they feel more connected to me and I give them a call to action which gives me an opportunity to have a conversation with them.
Shows my values, without me having to show up on Stories.
Test the content first in Stories, when it gets engagement, then I turn it into a Reel.
RESOURCES:
Follow @shinewithnatasha for Instagram help
Check out an example of a “everything is content” Reel from Allison’s Instagram account
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Sign up for the Burn Your Launch Calendar and Never Look Back Masterclass here
connect with allison:
Follow Allison on Instagram
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