EP 417 | How to talk about pain points without feeling like a salesy jerk
💌 Experience 3 days inside Funnel of the Month CluB —with no commitment
From February 25 - 27, get an exclusive Backstage Pass to:
✅ AI Assistants that help you write emails that convert (+ one lucky attendee will win a custom Email Pitch Sequence created live, on the spot!)
✅ Live coaching and a sales page copy training from Guest Expert Samantha Burmeister
✅ A behind-the-scenes look at how we help you sell your offers on autopilot through email
It’s not always fun talking about pain points in your marketing, but I want to show you how you can talk about pain points and not feel like a salesy jerk. Your ideal client has a problem they want to solve. And your program or offer can solve that pain point. So you talking about pain points can help a lot of people to understand more about how you can help them. ...when you do it the right way.
TAKEAWAYS:
Speaking about pain points helps your audience feel understood. Your audience wants to feel seen and heard so when you talk about pain points, you are validating their experience and concerns.
You owe it to your audience to tell them what you offer. If you don’t call out these symptoms as a great fit to work with you, how will they ever know you can actually help them?
Not all marketing needs to be pain point marketing. Remember that there are 7 types of buyers and pain point marketing only targets one type of buyer. So use the pain point marketing technique, but don’t shift all your marketing.
Resources:
Check out Polly the Pitch Sequence Generator and create unlimited Email Pitch Sequences in a matter of (literal) minutes
If you want to learn more about AI assistants, listen to episode 413
Want a backstage pass to the Funnel of the Month Club? Come and see what it's like to be inside of the 'Club for 3 days, no credit card required! You can learn more here.
CONNECT WITH ALLISON:
Follow Allison on Instagram
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.
LISTEN TO THE PODCAST ON:
Music courtesy of www.bensound.com
🤔 Want to work together?
Here’s how to get started!
Get access monthly fill-in-the-blank email marketing templates, designed to help you enroll new clients into your course or membership daily, through email marketing.
Snag my 7 email, signature Email Pitch Sequence process, templates, and examples, so that you can create a highly profitable sales emails that sell your course or membership, on autopilot.
Learn how to craft compelling subject lines to increase your email open rates and boost the sales of your course or membership.
Turn your thank you page into a cash-generating machine with a tripwire that sells . . . completely hands off.
