EP 361 | Running an online business in offline mode featuring Kendall Cherry
THE $80,000 EMAIL TEMPLATE
Get access to the email (and a fill-in-the-blank template) that sold over
$80,000 worth of courses, memberships, and digital products in 2023.
Kendall Cherry is ghostwriter, content marketing expert, and the founder of The Candid Collective, and she’s on a mission to create a world that’s more candid and kind.
Kendall writes bingeworthy copy that sounds so much like you, even you’ll think you wrote it. She also helps her clients avoid soul-sucking marketing trends by repurposing content that creates miracle-grade results, even if you have a tiny audience.
Takeaways:
Create a content bank. Using the same content in more than one way on more than one platform is going to help you simplify your business. A content bank is an asset that pays in time back, you can repurpose the content, and it resonates with your audience. You don’t have to create more or be more. Use what you have. What you have is enough.
Good content is the thing that calls in your people. When you create authentic, engaging content, it will resonate with your ideal client. Let it be simpler than you think. It can be easy and fun!
Consistency is your answer to what really works. Repurposing your content works when you are consistent. Creators are afraid of consistency because they have to have the belief and trust it’s going to work. Stay consistent in your zone of genius and consistent in the belief that that is enough. Income comes through when you are consistent.
Resources:
Connect with Kendall on Instagram
CONNECT WITH ALLISON:
Follow Allison on Instagram
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