EP 412 | The 4 A's of a successful pre-launch featuring Brenna McGowan
LIVE, Masterclass on January 22 at 1:00 pm ET
SELL ON AUTOPILOT
Use email marketing to sell while you sleep
(or, ‘ya know…live your actual life!)
Brenna McGowan is launch strategist and copywriter. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring to buy your offer.
By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue.
When Brenna’s not strategizing or helping clients launch, you can find her walking in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester.
TAKEAWAYS:
Brenna shares with us her 4 A's for a successful pre-launch. She says that building in these 4 A's before sales period can make a massive difference.
One of the first things to do in developing your pre-launch plan is to actually make a plan. Look ahead, get out a calendar, and plan launches at times of the year that aren’t around personal and family plans. Launching can be overwhelming and frustrating if not properly planned.
People need to see or hear you during pre-launch. Make sure you go live on Instagram, put a video on Youtube or record a private podcast episode. Do what works for you and then you can use that content to repurpose into an email and on other platforms.
Resources:
Send Brenna a DM over on Instagram to say hi!
Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)
CONNECT WITH ALLISON:
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Learn how to craft compelling subject lines to increase your email open rates and boost the sales of your course or membership.
Create an Instagram pinned post, so that you can generates leads for your lead magnet and/or next launch event .
