EP 405 | Why Welcome Sequences are dead + what to do instead
LIVE, Masterclass on December 4 at 1:00 pm ET
SELL ON AUTOPILOT
Use email marketing to sell while you sleep
(or, ‘ya know…live your actual life!)
I’ve never found the Welcome Sequence in an email funnel effective. I’m not a huge fan because these tend to be all about you as the business owner. I know the intention behind it is to establish you as an expert and deliver value, but I think the way it's presented is fatally flawed.
So how do we get our ideal customers to a point where the pitch for your offer makes sense?
Listen to the episode to hear why I think Welcome Sequences are dead and what to do instead.
TAKEAWAYS:
Help your leads have a mindset shift. Think about how you can come to the pain point for your ideal client from a different perspective. When they think differently about their pain point, they act differently.
You can still establish yourself as the expert. The focus of a Welcome Sequence is still useful, we just have to get there differently. So make sure that you are actually trying to help someone and that you are super intentional about what you share and how you share it.
Establish the know, like, trust factor. If you’ve strategized your content, and they’ve paid attention, when they get to the Pitch Sequence, it will be an easier transition. They won’t live in decision fatigue because you will have given them more knowledge and power. Your offer won’t come as a surprise and this will help increase your sales.
Resources:
Join the Funnel of the Month Club and sell your course or membership on autopilot with email marketing
Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)
CONNECT WITH ALLISON:
Follow Allison on Instagram
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
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Music courtesy of www.bensound.com
🤔 Want to work together?
Here’s how to get started!
Get access monthly fill-in-the-blank email marketing templates, designed to help you enroll new clients into your course or membership daily, through email marketing.
Snag my 7 email, signature Email Pitch Sequence process, templates, and examples, so that you can create a highly profitable sales emails that sell your course or membership, on autopilot.
Learn how to craft compelling subject lines to increase your email open rates and boost the sales of your course or membership.
Create an Instagram pinned post, so that you can generates leads for your lead magnet and/or next launch event .
