EP 427 | Your offer isn’t the problem, your emails are
LIVE, Masterclass on May 14 at 1:00 pm ET
SELL ON AUTOPILOT
Use email marketing to sell while you sleep
(or, ‘ya know…live your actual life!)
As entrepreneurs we create amazing programs that serve people. We launch these offers and send out sales emails and then...we're met with crickets.
Too quickly, I see entrepreneurs go back to the drawing board and re-work their offer, but really, it’s their emails that didn’t do the work.
In this episode I'm sharing why your offer probably isn't broken, and why your emails are. I'll walk you through some quick changes and data points that will help you know what to shift, so that you can confidently sell your offer through your email marketing efforts.
TAKEAWAYS:
People buy because they are feeling a certain way. Emotions can be a huge driver in sales! By calling out those feelings, and speaking to their emotions, it can help your audience to feel seen and heard.
Give your audience a reason to buy. Let them know that your offer is expiring or that the doors are closing in x amount of days. Having a reason as to why they should buy, creates an urgency to buy within your audience.
Identify your sales triggers. Does your audience usually from story-based emails? Then write more of those. Use your audience's habits to inform what you share in your emails.
Resources:
If you’re second-guessing your offer, STOP, and write better emails. Join Emails That Sell where I give you the exact templates to make sure your emails actually sell.
Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)
CONNECT WITH ALLISON:
Follow Allison on Instagram
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
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Music courtesy of www.bensound.com
🤔 Want to work together?
Here’s how to get started!
Join the email marketing membership for coaches and experts, who want to sell their offer on autopilot.
Create a highly profitable 7-email Pitch Sequence using my proprietary process.
Learn how to craft compelling subject lines to increase your email open rates.
Turn your thank you page into a cash-generating machine with a tripwire that sells, hands off.
