EP 423 | The biggest lie about email marketing
Enrollment is now open for the…
Clients on autopilot Mastermind
A mastermind to help you grow and scale your business so that it actually works for you, without spending all day on Instagram or hustling your face off for every single sale.
“No one reads emails anymore.”
Sound familiar? It's the myth that just won’t die—and in this episode, we’re putting it to rest once and for all.
If email was really dead, then why are the biggest brands on the planet still chasing your email address like it’s gold? (Spoiler: because it is.)
In this solo episode, I’m diving into why this myth exists, what’s actually going wrong when no one opens or clicks your emails, and how to flip the script so your subscribers can’t wait to hear from you.
You’ll walk away with practical tips for making your emails stand out, spark clicks, and actually lead to sales—without sounding like a robot or writing essays every time.
If you’ve been feeling discouraged about email marketing or wondering if it’s even worth the effort anymore, this is the pep talk and strategy combo you need.
TAKEAWAYS:
The real reason people think email doesn’t work anymore
How to stop writing emails that get ignored (and start writing ones people love)
Why email beats social media every single time—even in 2025
3 simple tweaks to instantly increase your open and click rates
Resources:
Listen to episode 421 all about increasing email click rates
Learn more about Subject Line Magic
Want to use email marketing to sell your offer(s) on autopilot? Check out the Emails That Sell membership
Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)
Enrollment is now open for the Clients on Autopilot Mastermind! This 3-month Mastermind experience is designed to help you grow and scale your business so that it actually works for you, without spending all day on Instagram or hustling your face off for every single sale.
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Music courtesy of www.bensound.com
🤔 Want to work together?
Here’s how to get started!
Join the email marketing membership for coaches and experts, who want to sell their offer on autopilot.
A mastermind to help you grow and scale your business so that it actually works for you
Learn how to craft compelling subject lines to increase your email open rates.
Turn your thank you page into a cash-generating machine with a tripwire that sells, hands off.
