Episode #121: Doing whatever it takes with Hilary Hendershott
Hilary Hendershott is the founder of Hendershott Wealth Management, a leading financial advisory firm for women. With 19 years of experience as a fee-only fiduciary financial advisor and stock market expert, Hilary’s mission is to empower women to take control of their finances and make their money work for them.
How to scale your business and QUICK!
Scaling your business is a loaded topic. There are MULTIPLE ways to scale your business and you truly have to find the best fit for you, your business, and your goals. But, if you have an online consulting, done-for-you, and/or course creation business, then you need to consider automation and using it to scale your business….and QUICK!
Automate two areas of your business to scale to 6-figures
Two areas of your business NEED to be automated, to help you scale to 6-figures. Without automation, you’re constantly working IN your business, when what you need to be doing is working ON your business. You can’t scale to 6-figures if you’re constantly launching, re-launching, DIYing it, and/or playing a guessing game.
Using a Facebook group to scale your online business
Facebook groups can be a great way to drive traffic off of Facebook and onto your email list, which is exactly what you want to do. One of the common misconceptions with Facebook groups is that you need to have a big audience first, in order to grow a Facebook group successfully. This simply isn’t true! You can use your Facebook group to grow your email list and vice versa. There’s no reason why you can’t grow both simultaneously.
When do you introduce automation into your business?
Introducing automation into our businesses can be tricky, confusing, and downright frustrating, let’s be real here! But automation, especially automating the selling process, can be the quickest way to scale your business, without costing you more of your precious time.
What does your audience say?
Market research, UGH. No one likes to do market research. But market research can be the thing that validates your amazing idea, or forces you to shift into a new direction. In this article, I’m sharing all about how to do market research in a way that #1 isn’t boring, and #2 is effective.