Episode #236: Creating a scalable business featuring Lisa Princic
Lisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.
Episode #235: One year of Reels
About a year ago, more or less for some of us, Instagram rolled out Reels. And while a universal “UGH, now I have to learn something else!” echoed across the platform, Reels have been a game changer for anyone who has been using them consistently over the past year. On this episode of the 6-Figure Mompreneur Podcast I’m sharing my biggest takeaways from using Instagram Reels consistently, as a part of my bigger Instagram marketing strategy.
Episode #234: Re-visiting how we use Facebook Groups for our business featuring Christina Jandali
As Facebook has changed, so has one of their favorite features, Facebook Groups. In this episode, Allison interviews Christina Jandali about this new era of Facebook Group marketing and how to evolve how you show up and sell inside of your own Facebook Group.
Episode #233: Thinking like a CEO inside your home
In this 6-Figure Mompreneur Podcast episode I’m sharing the four places where you can consider automation and systems in your home to make it run more efficiently. I’ll be diving deep into how I approach these areas of home and life, and how you can take these same ideas and make them your own, to start to simplify, automate, and systemize your life and home.
Episode #232: Leading with your business's values and voice with Cristin Downs
Cristin Downs has over 20 years as a producer, leader in higher education, and powerhouse mentor, Cristin Downs inspires women to break free from structural and traditional bonds and build the world they dream of. She is an expert at helping her clients step into timid and mild, to sharing their opinions in a bold, respectful, and educated manner that commands the room. She believes that women are enough, just as they are, and that there is room for everyone at the table.
Episode #231: Writing better sales emails
Sales emails can be quite simple...if you let them be. All sales emails are is a simple invitation for your email subscriber to join a program of yours. In today’s 6-Figure Mompreneur Podcast I’m sharing 3 ways to think about writing sales emails that will get you unstuck, thinking about sales emails in a different way, and help you to not feel so dang salesy!
Episode #228: Content trends that aren't going anywhere with Samantha Semans
Samantha Semans is the founder of Ten 10 Social. With a hunger for freedom in her own life and a clear understanding of the tireless work of small businesses, Samantha set out to build a business from the ground up. She fused her passions for shopping local, creativity, and serving others into Ten 10 Social.
Episode #226: Fostering true and genuine connection on Instagram with Molly Cahill
Molly Cahill is a social media marketer who teaches chiropractors, NDs, health coaches, and other holistic wellness pros how to market themselves using Instagram in less time (without obsessing over followers and likes!) through her signature program, Holistic Marketing Hub.
Episode #225: Utilizing your podcast for lead generation
One of the most frequently asked questions I get from the women who download the 34 Places to Promote Your Lead Magnet Guide is about optimizing your podcast for lead generation. So on this week’s 6-Figure Mompreneur Podcast I’m sharing 8 ways that you can utilize your podcast for lead generation.
Episode #224: Creating intentional internal and external dialogues as a mompreneur with Tara Whitaker
Tara Whitaker is a freelance book editor who also helps aspiring editors launch their work-from-home editing businesses. Tara helps eliminate the overwhelm and loneliness that can come with creating a freelance business from scratch with her membership program, the Freelance Editors Club. The club provides education, support, and accountability for new freelance editors so that they can strategically build their businesses without the fluff--and have fun in the process!
Episode #223: 6 reasons why you need to automate the leads and sales systems in your business
If you’re working in the “mom cracks” of your day, doing the naptime/bedtime hustle, you owe it to yourself and your business to automate the leads and sales systems. The reason why I’ve shifted my ENTIRE business to helping mompreneurs do this is because this is a vitally important aspect of our businesses. In this episode I'll explain why this is your next smart move, and help you to understand why you’re leaving money on the table by not doing this.
Episode #222: Fast-track your visibility through Google Ads with Glenneth Reed
Glenneth Reed helps businesses get visible online through organic, paid, and social strategies - mostly utilizing SEO (organic) and Google Ads (paid). She can help your business show up and stand out when people are searching for the products and services you sell.
Episode #221: Optimizing your Instagram bio for lead generation
One of the most frequently asked questions I get from the women who download the 34 Places to Promote Your Lead Magnet Guide is about optimizing your Instagram bio for lead generation. So on today’s episode I’m expanding on exactly how to do that, by sharing my step-by-step, line-by-line process for creating a highly converting Instagram bio.
Episode #219: My story with creativity
On today’s episode, I’m sharing my journey with creativity. I got laid off from teaching college-level art when I was 6 months pregnant with my now 7-year-old and I started to create a story around creativity. That it was irresponsible, frivolous, and even, dangerous.
Episode #218: Setting up a passive income machine Etsy shop with Kristen Gennawey
Kristen Gennawey is an Etsy shop owner, living in Southern California with her husband and 4 year old daughter. After turning her Etsy Shop into a passive income machine, her passion is to help other creative and overwhelmed moms open their own Etsy shop that runs practically on auto-pilot.
Episode #216: COVID-19's impact: One year later
Our businesses have pivoted over and over again over the past year due to the COVID-19 global pandemic. Many of us have made massive moves to create a business that is more sustainable, in this very strange economy we are still continuing to navigate. So on today’s podcast, I’m sharing my three biggest business takeaways that I’ve learned over the past year as we are going into the second year of the coronavirus impact.
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Episode #215: If you could give yourself any piece of advice when you started to grow your business, what would it be? [An International Women's Day Celebration]
Happy International Women’s Day 6-figure mompreneurs! To celebrate one of my favorite days of the year, this episode is going to be a bit different. Today we’re featuring 6 of our Lead Generation Lab members, sharing their response to this question: “If you could give yourself any piece of advice when you started to grow your business, what would it be?”
Episode #214: When is the right time to introduce a new platform into your business?
As a busy mompreneur, you have to know that when you add another layer into your lead generation strategy, it’s a smart move. Your time is short and you don’t have time to mess around with a strategy or platform that *might* work. Is it a good idea for YOU and YOUR business?
Episode #213: Establishing a foundational relationship with yourself with Ania Norori
Ania Norori serves fellow working moms along their motherhood journey. She understands the challenges that come along with having to juggle the ever changing dynamics of being an ambitious, high-achieving, career-oriented woman, who refuses to compromise on her ability to be the best spouse and mother.
Episode #212: What is lead generation?
On this week’s 6-Figure Mompreneur Podcast episode, I'm sharing more about my perspective on what a lead is and how to think about lead generation. You'll hear different perspectives and opinions from various experts on what leads are and what lead generation means, but as a busy mompreneur, we do business a bit differently than someone who can work 40+ hours a week. If you're building your business to 6-figures in the small "mom cracks" of your day, then leads and lead generation need to be approached a bit differently.